Active members
184
Currently training
+11 this month
Command Centre
Business snapshot across leads, consultations, members, payments and team follow-up at DBK Fitness.
DBK AI daily brief
Morning Darragh, here's what's happening today...
Loading today's operating readout.
Lead to consult
31%
Website + paid leads
Target: 35%
Consult to sale
67%
2 sales / 3 outcomes
Live from briefs
Payment visibility
Draft
Needs payment source
Choose payment source
Business snapshot
DBK operating picture
Today
Owner-level readout across sales, members, consultations and cash visibility. Reactivation is tracked in its own tab.
New enquiries
58
Last 30 days
Consults booked
18
31% booking rate
Active members
184
+11 net
At-risk members
9
Need coach action
Payment tracking
TBC
Choose source
Sales lane
18 booked consults · 2 sales from 3 outcomes
Member lane
9 at-risk · 14 missed check-ins · 6 coach replies due
Cash lane
Payment reporting needs a connected source before this can be trusted.
Lead queue
AI Handovers
3
Consultation brief preview
DBK
Consultation
Conor Daly Tomorrow · 11:00
Free consultation · 30 minutes · DBK Glasthule
- Goal
- Strength, fat loss, performance
- Experience
- Intermediate (3-4× / week)
- Availability
- Mornings, mid-week
- Lead source
- Website lead · 2026-04-29
AI notes
- Interested in hybrid coaching package
- Trains 3-4× per week, gym experience
- Open to nutrition guidance
- Objection risk: price sensitivity
AI insights
Consult outcomes are moving
Sale / no-sale / no-show tracking is now feeding the owner snapshot.
Payment tracking unresolved
Decide which payment source is the source of truth.
Recent activity
- Aoife Byrne replied to SMS 15m ago
- James Purcell booked consultation 32m ago
- May reactivation email sent · 412 contacts 1h ago
- Liam Casey opened welcome message 2h ago
Reactivation
Campaign control for the May 2026 push. Sends, replies, booking intent and staff follow-up live here before anything goes out to real leads.
May Reactivation Push
Drafted-disabled
RESET AND REBUILD
Progress for the reactivation audience. Live sends stay blocked until copy, consent and channel setup are approved.
Audience620Need consent column
Messages sent0Blocked pre-approval
Replies0Starts after pilot
Consults booked0WF05 pending
Returned0Track here
Leads
Lead conversations, booking intent and handovers in one team view.
Preview data
Conversations
0 active
Showing conversations tagged for the AI Setter.
Open an AI Setter thread
The detail view shows the message timeline, AI/human state, suggested next step and booking intent.
Consultation Briefs
AI-generated consultation notes before each call: contact details, goal, barrier, likely fit, opener and staff notes.
Members
Member profile, habit, adherence and AI assistant usage lives here so the team can see who is progressing and who needs attention.
Member watchlist
MemberStatusSignalNext action
Niamh KellySmall groupAt risk2 missed check-insCoach call today
Mark ByrneHybridStrong4 sessions loggedAsk for testimonial
Sinead WalshPTNewOnboarding week 1Confirm nutrition setup
Paul NolanSmall groupNeeds replyAsked about shoulder painEscalate to coach
DBK
Fitness Glasthule
What should DBK look at?
Ask about reactivations, member risk, consultation prep, launch readiness, events, operating rules or the member app. Answers stay inside the current mock/live-data boundary.
Knowledge
Manage the information DBK AI should use: services, tone, offers, FAQs, safety boundaries, events and internal operating rules.
Newsletter
Draft a DBK newsletter. Prompt first, edit the body, save the draft and schedule. SEND only goes live when the email provider is connected and approved.
Team Comms
Draft staff-approved broadcasts, track replies and keep member or team threads in one place.
Threads
Broadcasts, member replies and staff notesSettings
Staff roles, assistant controls, message caps, consent defaults and operating safeguards used by the DBK OS.
Assistant controls
Live outbound repliesOff
Human approval requiredOn
Safety escalationOn
Daily message capDraft
Push readiness
Member subscriptionsSigned-in only
Team Comms live pushApproval secret required
Staff-team pushDry-run only
Demo subscriptionsInactive
Staff access
Darragh or an admin can prepare staff access here. Prepare mode validates the invite without creating users or sending email.
Member invites
Members are invited before they can use the PWA. This prepares the member invite details for the production access workflow.
Connection health
Internal connection readiness for the CRM, booking, automation and data services behind DBK OS.
Invite boundary
No invite prepared yet.